2nd Level Boardshop

Chuck and Mary started their rock shop in the 1980s after decades of collecting Petoskey stones along Lake Michigan's shoreline. What began as a retirement hobby turned into a Benzie County landmark where rockhounds and curious visitors gather to learn about Northern Michigan's geological treasures. The shop sits along popular hiking trails, making it a perfect stop for adventurers exploring the area's natural beauty. Chuck still shares stories about finding his first Leland blue stone, while Mary helps visitors identify their beach discoveries. Their passion for Michigan's unique geology transforms casual browsers into dedicated stone hunters.

Tucked away on the scenic Leelanau Peninsula, Case-Daniels & Rae Jewelry showcases handcrafted pieces that capture the essence of Northern Michigan's natural beauty. The gallery's carefully curated collection ranges from delicate silver work inspired by Lake Michigan's shoreline to bold statement pieces reflecting the region's dramatic landscapes. Local artisans create jewelry using materials like Petoskey stones and Leland blue stones, turning Michigan's geological treasures into wearable art. The intimate space invites you to examine each piece closely, discovering intricate details that tell stories of the Great Lakes region.

Critters Clothing & Souvenirs packs serious shopping value into downtown Traverse City's bustling core. This isn't your typical tourist trap—locals actually shop here for quality Michigan-themed apparel, quirky gifts, and practical souvenirs that won't embarrass you back home. The clothing selection runs deep with everything from cozy hoodies celebrating Up North life to clever t-shirts that capture Northern Michigan's unique personality. Kids love the stuffed animals and fun trinkets, while adults gravitate toward the locally-inspired gear and practical items. Smart pricing makes it easy to grab multiple items without breaking your vacation budget.

M22 started as more than just a restaurant - it began as a love letter to Michigan's most scenic highway. The founders fell hard for the winding coastal route that hugs Lake Michigan's eastern shore, and they wanted to capture that same spirit of adventure and local pride in their Traverse City kitchen. This family-friendly spot serves up hearty American classics with a distinctly Northern Michigan twist. The walls tell stories of road trips and lake days, while the menu celebrates local ingredients and comfort food done right. It's the kind of place where families gather after beach days and locals catch up over coffee.

Momentum Outfitters transforms your typical accommodation search in Frankfort into something far more adventurous. This isn't your standard roadside motel – it's where outdoor enthusiasts land when they want their lodging to match their active lifestyle. Located in scenic Benzie County, the property caters to travelers who spend their days on Lake Michigan's waters or exploring the region's trails. The staff actually knows the best local fishing spots and can point you toward hidden gems most visitors never find. It's practical, comfortable, and perfectly positioned for anyone serious about making the most of northern Michigan's outdoor playground.

Step into Nifty Things and you'll find yourself grinning at the clever mix of quirky gifts, local treasures, and family-friendly finds that fill every corner. This Traverse City shop lives up to its name with an eclectic collection that ranges from handcrafted Michigan-made items to vintage-inspired toys that'll spark nostalgia in parents while delighting kids. The carefully curated selection means you'll discover something unexpected on every visit - maybe a locally-sourced candle, a unique piece of Great Lakes artwork, or that conversation starter you didn't know you needed.