For local businesses

Be ready when visitors are deciding where to go.

ExploreTraverse connects trip planners with local places, events, guides, and offers. Start with a free listing, then use Featured when priority placement and richer profile controls make sense.

Traverse City food and wine visitors
What businesses can publish

Listings, offers, photos, and signals visitors can act on.

Claim or add a listing

Keep the public profile accurate and give visitors a dependable place to land.

Show stronger photos

Add business photos, then use Featured controls for hero placement and ordering.

Publish one active offer

Use the existing deal editor to show one current offer on your listing and deals page.

Track performance

Featured listings unlock views, clicks, CTR, and profile completion signals.

Choose your plan

Start free. Upgrade only when it helps.

Free keeps the listing visible and accurate. Featured adds priority placement, richer profile controls, and performance insights when you want more visibility.

Start here

Free Listing

$0/month

Claim or add a listing, keep core details accurate, add photos, and publish one active offer.

Get Started Free

Featured

Featured Listing

$29/month$199/year

Add priority placement, a Featured badge, richer profile controls, social links, and performance insights.

Upgrade to Featured
Feature
Free
Featured
Basic listing
Short description
Website link
Photo uploads
Reviews and favorites
1 active deal or offer
Featured badge
Priority placement
Long detailed description
Unlimited tags
Photo hero and reorder controls
Social account links
Performance insights
Enhanced promotions and event announcements, coming soon
Launch path

Get listed in three clear steps.

1

Apply or claim

Start with the free listing path so the business exists in the directory.

2

Clean up the profile

Add the short description, website, photos, business hours, tags, and contact details.

3

Activate Featured when ready

Featured adds priority placement, a badge, richer profile controls, social links, and insights.

New version available