Wares Bros Frosty Treat

Bakeries & Sweets · Traverse City, MI

Three generations of the Wares family have perfected the art of frozen treats at this beloved Grand Traverse County institution. Their handcrafted soft-serve creates the perfect base for towering sundaes and thick milkshakes that locals have craved since 1952. The vintage walk-up window maintains its nostalgic charm while serving generous portions that easily satisfy hungry families. Kids press against the glass counter, mesmerized by rainbow sprinkles and hot fudge cascading over vanilla swirls. This isn't just ice cream – it's a sweet slice of Traverse City tradition that keeps generations coming back.