Jeep Week at Chateau Grand Traverse

Jeep Week at Chateau Grand Traverse

Celebrate the arrival of spring and the iconic Jeep lifestyle with a one-of-a-kind experience in Northern Michigan wine country. Hosted by Chateau Grand Traverse on scenic Old Mission Peninsula, Jeep Week blends wine, views, and vehicle pride into a weeklong celebration rooted in the adventurous spirit of National Jeep® 4x4 Day (April 4).

Throughout the week, guests can enjoy exclusive wine flights, curated culinary pairings, and limited-edition “Vineyard Rated” merchandise, a playful nod to Jeep’s Trail Rated heritage. Jeep owners receive daily perks, including discounts, custom food offerings, photo ops with panoramic vineyard backdrops, and a festive atmosphere that celebrates both the brand and the land.

New for 2026, the winery will debut a ticketed, guided off-road vineyard adventure, giving participants a rare opportunity to explore the winery’s 80-acre estate from behind the wheel of their own Jeep. The route weaves through historic vineyard blocks and private terrain, offering a behind-the-scenes look at where Northern Michigan's European varietals first took root. Each participant will receive an exclusive “Vineyard Rated” trail badge and commemorative Jeep Week T-shirt. Wine flights and culinary specials will be available in the tasting room before and after the tour, ensuring a full experience without compromising safety on the trail.

Whether you're visiting for a day or joining every-day, Jeep Week at Chateau Grand Traverse offers a fresh, scenic, and lifestyle-driven way to explore the best of Traverse City in the spring.

Open to the public. All Jeep makes and models welcome.